How do you get to know more about what kinds of people attended an event?
Two fairly common quantitative approaches to this question are surveys and segmentation. Regarding the latter, we’re talking specifically about geodemographic segmentation, rather than sales or marketing based segmentation.
What if someone was able to do both and compare the difference in results?
Or is this more like a Ghostbusters ‘don’t cross the streams’ kind of thing? Read on and find out.
I think I bang on quite a bit in lectures about the differences between academic disciplines or fields of study, because I think if you “get” this, it puts everything else you do within a useful context. People don’t like to be told: “That’s interesting and original, but you only get a 50% because it doesn’t really address the question.” or “Your references are from good sources but not really relevant to the field.” The different disciplines, taken to an extreme, represent quite fundamentally different philosophical or ideological ways of seeing and experiencing the world. Perhaps it is no great surprise that there is ongoing and noisy debate about which disciplines should receive the most attention at varying levels of education. Artists are gonna want more arts, scientists are going to want more science.
“Modern Primitive Exchange (MPEx) is a forum of art, design and ideas for living through the End Times.”
This project, as the image above, and their title suggests, are an interesting collision of high and low tech concepts, well worth a browse for inspiring writing and videos. Supported by The Canary Project, who, amongst other things produced the Green Patriot Posters book (that I own and would recommend) They seem to share a lot with the Dark Mountain Project on this side of the Atlantic. I particularly enjoyed the TED talk about why TED talks are rubbish (link) and a residence described as resolutely NOT Modern Primitive (link) – a 60 storey, one family house worth over $1bn. Ouch!
Check it out, and don’t forget to subscribe.
“For all our doubts and discontents, we are still wired to an idea of history in which the future will be an upgraded version of the present. The assumption remains that things must continue in their current direction: the sense of crisis only smudges the meaning of that ‘must’. No longer a natural inevitability, it becomes an urgent necessity: we must find a way to go on having supermarkets and superhighways. We cannot contemplate the alternative.”