DIY Survey panels / Polls with Amazon Mturk

Polls! (huh) What are they good for? Hopefully something, say it again.

What would you ask a national poll if you could? Could you afford to commission one?

This is something that’s come up a number of times in talks around audiences – how do we ask the people who AREN’T attending? How do we ask people from outside of city X what they think about city X? Would it be interesting to see what they thought before and after some big event? And so on.

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Schrödinger’s evaluation

(Part 1 of 2)

For the last year or so I have participated in the RSA Cultural Evidence champions network. I was particularly interested in joining off the back of work I had done evaluating a theatre in libraries project that you can read more about here if you like. (or here).  If you aren’t particularly interested in education, I think the broader arguments about evaluation in the cultural sector will still be of interest. What? You don’t like evaluation either? I am shocked! Well, not that shocked.

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Festival’s fuel bills

Festivals and interesting contradictions go hand in hand, in fact, this may be critical to their fundamental appeal. One of their most compelling contradictions, for me, has been the endless dilemma between their undeniable environmental impact and the effect of the ‘green-tinted glasses’ through which it often seems tempting to view them.

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Rock N Heim Camping – pixabay

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Audience surveys, segmentation and OpenAudience

How do you get to know more about what kinds of people attended an event?

Two fairly common quantitative approaches to this question are surveys and segmentation. Regarding the latter, we’re talking specifically about geodemographic segmentation, rather than sales or marketing based segmentation.

What if someone was able to do both and compare the difference in results?

Or is this more like a Ghostbusters ‘don’t cross the streams’ kind of thing? Read on and find out.

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Leicester Arts Festivals: surveys and the city

(Note this is a longer version of an article originally published on Arts Professional : link)

Leicester Arts Festivals (LAF) is a support network consisting of twenty-four arts festivals and a number of supporting organisations, established in 2014. The festivals range in audience size from the hundreds to the hundreds of thousands, from the recently established to the decades old, and between them covering almost every art form, organisational type and event format imaginable in one of the most demographically plural cities in the UK. Amongst other activities, the network completed a year-long research project, collating baseline data and a comparative analysis of audiences from participating members. From twenty-four festivals, eighteen participated in an organisation survey and six participated in a survey of their audiences. Some interesting highlights and relevant issues for the wider festival and event community to consider are suggested below.

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Festival fuel bills

This is what I call a BOAFP (Back Of A Fag Packet) Research paper, quickly put together for the Face Your Elephant project.

That’s a picture of Rudolf Diesel y’know. Anyway…

I estimate the fuel bill for Latitude festival is at least £80,000 – £90,000 on a typical year. (inc VAT & Delivery)

They use an average of 97,000 litres (over 4 years data 2009-2012 from the JB report) – or 107,000 litres if we include biodiesel.

The price of Red diesel I have assumed at an average of 66.90 per litre (not including VAT) as provided by this price aggregator (surprisingly this has fallen nearly 10p a litre from 2012-2014)

This is a ‘1000 litre’ price so takes into account bulk purchasing effects. I have elsewhere been quoted on a 20,000 litre price – I don’t know if this is a factor of oil tankers generally being about 20,000 capacity or suppliers only having so much available. Anyway the savings from 1000 to 20,000 are not substantial and could even be offset by the trouble perhaps of sourcing from a number of different suppliers, many deliveries.

Biodiesel is a bit harder to figure out, especially if we’re looking for Waste Veg Oil / Used Cooking Oil rather than Biodiesel produced from feedstock / ‘new’ crops. Overall I think it is quite a bit more expensive than regular diesel, probably as there is lower demand and fewer suppliers. It is harder to find an average price but from some browsing £1.00 a litre seems a target price that suppliers advertise (and this includes VAT+Delivery).  Even if it is the greener option, there’s still a strong cost motive to encourage efficiency and reduce demand first of all.

The headline estimate above doesn’t take biodiesel into account, as it is hard to establish an average price, but for the sake of completion, Latitude uses an average of 13,500 liters of biodiesel a year – at £1 a liter would add around £10,000 to the estimates above, even taking into account the red diesel it replaces.

Shambala uses an average of 17,000 litres (5 year average) and the vast majority of it is Biodiesel. So their bill is £10,000-£12,000 based on red diesel prices, or £17,000 based on biodiesel. While it is approx. 2.5 times smaller than Latitude (based on ‘person-days), Shambala also appears to be approx. 2.5 more efficient in terms of diesel used ‘per head’. To put it another way, if Latitude could match Shambalas efficiency, their fuel bill could be around £30,000. Are bigger events naturally more inefficient? Frankly I always thought the opposite was true; economies of scale and so on.

Finally there is also bottled gas: 2500 lt average for shambala vs 15,000 lt for Latitude. Canisters are rated in kg though, which translates into roughly double that amount in litres (a 50kg gas bottle = 100 litres). Don’t know if this is propane or butane- or if that makes much of a difference. More quick browsing suggests that 25-40p a liter is about what a domestic customer can buy gas for. So an additional £700-£1100 for Shambala and £4400-£7000 to Latitude. Not much by comparison and for other reasons certainly preferable for heating large amounts of water.

In terms of who is using the power at festivals, the JB report breaks down total consumption to core/production/site and concessions/traders. This ratio varies quite a bit across years, but generally the core consumption is higher than the traders. At Latitude, it’s approx. 6:1 whereas at Shambala 3:1 . Therefore at a smaller festival, the traders make up a larger proportion of consumption than at a larger festival. Of course the stages are physically bigger and higher specced (more lights!) – could also speculate that bigger names = bigger tour buses = bigger backstage/production village. Or perhaps many of the smaller stages at Shambala are ‘lumped in’ with the concession consumption.

Conclusions

Ultimately in terms of pitching the work needed to make energy savings to festival organisers I think we are close to the “1% saving = £1000 saving” mark – even what seems like a small reduction would pay off.

Aside from addition carbon savings (which is obviously a good thing) there could also be delivery breaks – if you can save an entire tankers-worth (10-20%) or downscale one 20,000 litre tanker to a 10,000 – there’s maybe another few hundred pounds or so in delivery costs alone. No one wants to have to order 20,001 litres!

Assuming it’s similar at Festival Republics’ six other main events (of which there are 3x in the UK 1x in Ireland, 1x in Norway and 1x in Germany) – this makes a yearly cost of £480,000- £540,000. That 1% = ~ £1000 saving per festival becomes 1% = ~£5000 per year. And that’s saved every year, for the foreseeable future, while energy prices presumably continue to rise (although as pointed out earlier, red diesel is falling in the short term at least)

So – implement solution XYZ, save 1% of energy used, save £25,000 in 5 years?

Or have a target to save 1% year-on-year for 5 years – that’s £75,000 over 5 years?

(NB: if you have an idea for solution XYZ please let us know!)

Richard Fletcher – rfletcher@dmu.ac.uk