5 WTF songs to listen to during a Half Marathon (and some bangers)

I think running is a good excuse to just go and listen to music for a few hours. All the other benefits are incidental.

It also turned out to be a good excuse to finally pay up for a music streaming service and not rely on decades old 64kbps .wma files for my mobile listening enjoyment. So I also ended up listening to a wider range of music too… for better and for worse…

Including embarrassing stuff that suddenly sounds amazing when you are knackered, sweating and miserable. You’ll take any old quasi-inspirational “Yeah you can do it!” motivation where you can find it. Here are 5 of the weirdest/lamest songs I would never listen to normally but sound great when you’re half dead.

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Audience surveys, segmentation and OpenAudience

How do you get to know more about what kinds of people attended an event?

Two fairly common quantitative approaches to this question are surveys and segmentation. Regarding the latter, we’re talking specifically about geodemographic segmentation, rather than sales or marketing based segmentation.

What if someone was able to do both and compare the difference in results?

Or is this more like a Ghostbusters ‘don’t cross the streams’ kind of thing? Read on and find out.

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Leicester Arts Festivals: surveys and the city

(Note this is a longer version of an article originally published on Arts Professional : link)

Leicester Arts Festivals (LAF) is a support network consisting of twenty-four arts festivals and a number of supporting organisations, established in 2014. The festivals range in audience size from the hundreds to the hundreds of thousands, from the recently established to the decades old, and between them covering almost every art form, organisational type and event format imaginable in one of the most demographically plural cities in the UK. Amongst other activities, the network completed a year-long research project, collating baseline data and a comparative analysis of audiences from participating members. From twenty-four festivals, eighteen participated in an organisation survey and six participated in a survey of their audiences. Some interesting highlights and relevant issues for the wider festival and event community to consider are suggested below.

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