Survey methods in events management research

Survey-based research methods are nothing particularly new to the event and festival sector; and in a forthcoming journal article (Event Management), myself and co-author James Bostock (Derby University) carry out an in depth analysis of past, current and future trends.

Yeah, we may use survey methods a lot in this field, but that doesn’t mean we’re somehow exceptionally good at it or that all the different variations of surveys can just all be lumped together and considered as ‘basically the same thing’. As a proportion, we’re doing ‘less’ surveys, but as the literature expands, there is still more and more research using surveys.

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