Audience surveys, segmentation and OpenAudience

How do you get to know more about what kinds of people attended an event?

Two fairly common quantitative approaches to this question are surveys and segmentation. Regarding the latter, we’re talking specifically about geodemographic segmentation, rather than sales or marketing based segmentation.

What if someone was able to do both and compare the difference in results?

Or is this more like a Ghostbusters ‘don’t cross the streams’ kind of thing? Read on and find out.

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